“Work, work, work, work, work, work”

Monday 27th- Day 7

The majority of my time online today consisted of research for university.

Half of the time I was looking up the latest technology. I would read articles suggested by Google based on my search for “Technology trends 2017”. I found that I retained more information from articles with pictures and videos. If there was a particularly interesting concept/article I would link it on Facebook Messenger to my group who would also send their findings.

The top ten articles were from Forbes, Tech companies, blogs dedicated to tech trends, and blogs/magazines dedicated to business. I found that I would only stay on the first page of results, clicking around 5 links before I would type something else into Google. It did make me wonder why these websites were higher up than others when searching. I’ve heard before that Google promotes websites that are more user-friendly, but to me there wasn’t anything exceptional about the interface design that warranted such a high ranking in the search. Perhaps they are websites that pay more, or use my key words more. This would be an interesting area to study and something I’d like to follow up on- perhaps after my assignment!

The other half of my time I spent looking up readings to support my essay. In order to find peer reviewed articles I would use Google Scholar from the RMIT Library and scan the internet for readings to do with participatory culture, convergence culture and prosumers in transmedia. I had tried to find readings without logging into RMIT and found that I didn’t have access to the full PDFs. The amount of options that I received once I had logged in was frankly relieving.

A feature Google Scholar that I am fond of is the citing feature. I found that if I typed in the reading, it would automatically cite it for me in whichever reference style I preferred, in this case Harvard referencing. This feature demonstrated that Google Scholar isn’t just a search engine of peer reviewed articles.

Title Song: “Work”- Rihanna feat. Drake


“I see you lookin’ at me Like I’m some kind of freak”

Sunday 26th- Day 6

This morning I went through the hashtag from last night, #coground, viewing other attendees’ photos and liking them from the official Co-Ground account. I posted 4 times throughout the day on the official Instagram, all photos from last night.

I also posted ‘multiple’ photos on Instagram for the first time. This is a relatively new feature that Instagram has introduced and works similar to a photo carousel. One might argue that if you wanted to upload multiple photos you could do many posts- but I already don’t like posting often and don’t want to spam my followers.
Another option is to create a collage of photos, but to me that isn’t aesthetically pleasing- the whole point of Instagram!

On my personal Instagram account I posted three photos. One I thought I looked good in, one that I felt summed up my night nicely and one of my friends. Individually I didn’t think the photos stood out, but together they make a nice story.

Treated almost like an album, one can comment on the collective of photos and not on individual photos- which to me, equals more likes. If this is sounding quite shallow I recommend reading my first post about regarding my opinion on liking.

After posting I scrolled through my Instagram feed, liking posts that I felt had A+ content as well as the obligatory liking of my close friends’ posts, regardless of the content. Many of these close friends returned the favour and liked the photos I had just posted. Generally I have the same people liking my posts every time and receive 40-50 likes all up.

I do have over 300 followers on Instagram and I often wonder how many of them see my posts and keep scrolling. Apparently, over 250/260 of them! This is also why I liked my experience with Instagram stories precisely because I could see who views my posts.

I’m not too bothered by it.

Title Song: “Do Somethin”- Britney Spears


“How many mistakes do it take ’til you leave”

Saturday 25th- Day 5

Tonight Co-Ground, a social enterprise that I am the Social Media Manager of, had a massive launch event. Throughout the night I was on both Instagram and Facebook posting photo updates of the night.

For Instagram, each post was accompanied by these set of hashtags which we devised prior to the event:
#partywithpurpose #beanthechange #socialenterprise #party #freeparty #urbanlist #melbournenightlife #collingwood #fitzroytodo #espressomartini

As we are a charity we don’t sponsor posts on Facebook or Instagram so the hashtags allows for a wider audience to see our posts, beyond our current followers.
Facebook I’ve found has less of a hashtag culture than Twitter and Instagram so I will generally keep the same caption used on Instagram posts but lose the hashtags.

During the middle of the night I also clicked on these hashtags and liked a couple of posts with the intention of being noticed. For example if someone was in #collingwood we could inform them about our party happening in the same neighbourhood by simply liking their photo. Well, thats the goal.

We also formed an Instagram Story for Co-Ground to tie it all together. I posted photos to the story that were different to the photos posted on the Instagram feed. This ensured that content was more interesting and no repetition for those who view both our story and feed.

I think its hard to draw the line between updating and spamming- the dangerous side to posting too often. While I am trying to gain followers, I could risk losing them by saturating their feed. Ultimately I believe that the way to do this successfully is to put spending behind posts. That way there only needs to be one, quality content post which new audiences can see. Co-Ground wouldn’t need to rely on people sharing and interacting with their posts to get the word out.

Alas, Co-Ground is non-for-profit with all the profits going towards education and livelihood programs in Vanuatu and the Phillipines. Sponsoring posts isn’t exactly a priority…yet.

 Title Song: “Dang”- Anderson .Paak

“I don’t think you ready for this jelly”

Friday 24th – Day 4

For most of the day today I spent my time copywriting and listening to Spotify.

I would like to think that I chose Spotify over Apple Music because I’m a music connoisseur- but I’m fairly sure I chose it because that’s what everyone else around me had. I’ve also heard from former Apple Music users that the artists who pay more will show up more, where Spotify will present them equally

As I am a Premium Spotify user, I enjoy the fact that I can save music to listen to when I’m offline- a feature that my 1.5 gigs of data can get on board with. This means that my time spent offline will generally consist of listening to the same bands over and over again. Chance The Rapper, Amy Winehouse, Boy and Bear, Chet Faker, Hiatus Kaiyote- a diverse enough mix for whatever offline mood I’m in.

When I’m online, I’ll stream playlists and enjoy music that I don’t know the words to. This is partly because I like to explore new music and partly because it doesn’t distract my copywriting (very much).  When the words playing through my head are “I don’t think you ready for this jelly” its hard not to think of sentences that don’t end in jelly.

Spotify has a feature that you can make what you’re listening to public for your friends to see- a feature that I have firmly turned off. This is because A- I don’t want my music to be a public experience and B- sometimes I just want to listen to One Direction without being judged!

I do however enjoy seeing what other people are listening to. I like to follow playlists that my friends make and suggest possible additions. These Spotify collaboration playlists reach their peak when we’re together grooving to our creation.

Title Song: “Bootylicious”- Destiny’s Child

“Put my foot down yeah my hands up”

Thursday 23rd- Day 3

This evening when I got back from work I felt like kicking my (very sore) feet up and watching something that I wouldn’t have to think too hard about.

I ended up watching four episodes of ‘Don’t trust the B- In apartment 23′ on Netflix. I’m wouldn’t say I’m the show’s biggest fan, but it fulfilled the purpose of little to no effort. Netflix had my back. I didn’t have to change the channel or even manually select the next episode, autoplay doing the work for me so I could truly relax.

Had it been Foxtel I would’ve had to scroll through the whole TV guide to see what was on, pray I wasn’t catching the end of something I wanted to watch or tuning in awkwardly through the middle.

I have a family Netflix account which allows me to mooch off my parents’ subscription. I figured one streaming site was enough, and so don’t have a Stan or Presto account. Generally I can find what I’m looking for or an entertaining substitute on Netflix.

Another thing to note is that most of the shows that are recommended to me are from Netflix and are rarely from Stan. I’m sure I would like the shows on Stan, perhaps even more than Netflix. But because they are hardly mentioned in conversations on Facebook and Twitter, I believe that Netflix is the better account to subscribe to.

Series are my favourite things to watch on Netflix, purely because I love getting hooked onto story lines and having episodes after episodes lined up for me to consume. I tend to start series that friends or the internet have recommended for me, this being the case with Stranger things, Please Like Me, Jane the Virgin, Love Sick, American Horror Story…

I recently finished Please Like Me, however I felt like I was thrown into it again when my friend who is in the middle of the series began catching me up on where she’s up to and her viewing experience.

I generally won’t re-watch series (with the exception of Gossip Girl), but I will a movie, Legally Blond a classic cheer me up and a film I watch at least once every two months.

Title Song: “7/11”- Beyonce


“And I know I’m coming off just a little bit conceited”

Wednesday 22/03/17- Day 2

Today I posted my first Instagram story. Now this is quite unusual because I currently intern at a social media agency, my previous internship was at a social media agency and I am the social media manager for a social enterprise called Co-Ground. One would think that I have used Instagram stories before…

You see, I am a Snapchat user. When I heard about all the drama with Instagram introducing the ‘story’ feature, I couldn’t see the point in switching platforms. If I want my picture to last for ten seconds, why can’t it just be on Snapchat? So I’ve been going through my ‘social media-focused’ life quietly avoiding Instagram stories.  Until today.

Today at the aforementioned social media agency, we had a photoshoot for a client that involved a beautiful, jaw-dropping cheese board. I’m talking Brie, Cheddar, Blue cheese, you name it. Paired with some delicious olive-oil flavoured crackers, I felt the photo should be shared to snapchat. Note: I didn’t feel it was an Instagram worthy post. While it was aesthetically pleasing, it didn’t say much about me and I didn’t want it to be permanently on my profile.

After a couple of hours I hadn’t received many views on my Snapchat. People were missing out on being jealous of the amazing cheese platter I would get to devour at the end of interning. So I decided to try Instagram story. What I discovered:

My Snapchat story of the cheese platter got 40 views.

My Instagram story of the same picture got over 70 views. One of them from this person I almost forgot about because I unfollowed them on social media a couple of years ago. Seeing their name in the ‘viewed list’ made me realise two things.

One- my Instagram story was available for all my followers- many of whom I don’t follow back (and for good reason).
And two- that viewing a Snapchat story isn’t a big deal. You don’t know what the people are thinking when they view the Snapchat- if they quickly skip through it or if they re-watch it. Viewers can’t even comment their opinion- or there lack of one.

If you refer to my Day 1 post, I mentioned that I’m not a fan of posting on Facebook because I fear that my posts won’t receive ‘enough’ likes. Snapchat and Instagram stories eliminate that fear due to their lack of audience participation.

After the many views (from the good and the bad) I received on my Instagram story, I feel I would like to post more on my Instagram story in the future. It should be interesting to see if this affects how I use Snapchat.

Title song: “Fergalicious”- Fergie.





“Everything I’m not”

Tuesday 21st- Day 1

The last 24 hours have not been an accurate representation of my usual online and social media antics. Yesterday arvo I wasn’t connected to wifi and due to my tiny, 1.5 gigs of data a month, I was only online to check PTV and Google Maps.

When I woke up I completed my routine of checking Weatherzone, the more accurate weather app in my opinion. On my train journey this morning I scrolled through my Facebook feed. I do this most mornings with the exception of the beginning of the month when I have the whole 1.5 gigs and I feel like splurging on my data. Then I’ll scroll through Instagram too! Treat yourself!

I tend to turn to Facebook because my newsfeed is always updating with new content. While Instagram also updates, I follow more people and pages on Facebook. Facebook also has articles, videos, photos, status’s, memes…a range of interesting content that makes it easy to keep scrolling!

This morning/afternoon I only used the internet to collaborate on a group assignment on a Google Doc. Mind you, I was logged into Facebook in the background, however I would only check my notifications and return back to my work. I hadn’t even spoken to anyone online despite my multiple WhatsApp notifications.
This morning I was more of an observer than an active participator online.

That was true until 5 minutes ago when I became a creator! On Facebook I posted a photo to a group on Facebook called ‘RMIT AD STUDENTS’. It was a photo of a FAQ for Future Lions, a competition that all advertising students have to enter in third year. I added a witty caption that added context to the minimal screenshot.

Screen Shot 2017-03-21 at 4.59.45 pm

I very rarely post statuses and share things on Facebook, usually because I don’t receive many likes or comments on my posts. While it sounds quite shallow that I seek validation from my Facebook peers, I prefer to think that it makes me mysterious.

Title song: “Everything I’m Not”- The Veronicas